Rising Lieferando fees and costs in the criticism
They are quickly recognized on the street, the cyclists of Lieferando, the German food delivery company in orange clothes, which is active throughout Europe under different names. In addition to delivery, Lieferando relies on its own order portal. Smaller restaurants, cafés and bars in particular benefit from the order and delivery service if they cannot offer it themselves for reasons of time or money.
But Lieferando has also been criticized for its price increases in recent years. There was a real upswing, especially during the pandemic: more and more people had food delivered to their homes. Despite the closure, the catering trade was able to compensate at least part of their sales with these deliveries and Lieferando himself made a lot of money. The question now is, what are the arguments based on that the Lieferando costs have now been increased drastically in some cases?
The company itself speaks of cost increases in logistics and increased hourly wages. It is hitting hard, especially for gastronomic establishments that are dependent on delivery services such as Lieferando. The company has been charging up to twice as high Lieferando fees (currently around 3.00 euros) since 2021 if a restaurant does not offer its own delivery service.
-
Who is behind Lieferando?
-
How does Lieferando work?
-
What are the charges?
-
Why is foodcall a cheaper alternative?
-
What are the benefits of foodcall?
.png)
Who is behind Lieferando?
Lieferando was founded in 2009 by Jörg Gerbig in Berlin. The company was sold to the Dutch provider Takeaway in 2014. The former founder Gerbig is COO of the now listed company Justeat-Takeaway and ensures that the Dutch company remains the market leader in German delivery services.
How does Lieferando work?
When Lieferando was founded in 2009, it was purely a marketplace business and was intended to give restaurants a platform to forward order requests from customers to the appropriate restaurants. Lieferando gave everyone a large overview of different restaurants, bars and other gastronomic facilities with their offers, from which they could then choose.
Lieferando still mainly functions as an ordering platform today. Only about seven percent of the daily work of the Lieferando service is devoted to the delivery of food. With the expansion of its business model, the desire of customers who want everything from a single source has been met. Lieferando is now a hybrid model of marketplace and logistics company. The pure logistics is still referred to as a subsidy business, which in turn makes the delivery fees necessary.
Tired of expensive Lieferando fees?
Then let your customers order via foodcall!
Tired of expensive Lieferando fees?
Then leave your customers alonefoodcallorder!
How do the fees come about?
When registering on the Lieferando platform, restaurants pay a fee in order to draw the attention of customers and present their menus. This fee can and has changed in recent years. If a restaurant does not have its own delivery service, Lieferando can also take over this if desired - and also receives a corresponding commission for this.
Lieferando charges a commission of 13 percent of the turnover for restaurants with their own delivery service. When using the Lieferando delivery service, this commission increases to almost 30 percent. That's why it's always worth thinking about your own delivery service and offering it if necessary.
Free delivery is certainly desirable for consumers. Lieferando points out, however, that the delivery fees create sustainable logistics and that restaurants do not incur any additional costs.
Why is foodcall a cheaper alternative?
Like the Lieferando ordering platform, foodcall takes over the fully automated order acceptance for restaurants, bistros or bars. Orders can be accepted by phone, WhatsApp or via the website. At foodcall there are no other fees apart from the purchase price. This makes foodcall a key competitor in the market.
Avoid future trouble?
Usefoodcall
and spare yourself
unfair fees.
What are the benefits of foodcall?